Pinterest Strategy & Management for Your Business
Pinterest Strategy & Management for Your Business
Just like anything, Pinterest Strategy isn’t a one size fits all. I have outlined some of the features included in my basic packages but may recommend additional items based on your particular goals, and business needs.
This is an outline of my starting prices and basic packages. I also have add on packages, and a’la carte options to choose from.
Part of the reason I require a discovery call before signing on any client is that I want to make sure that Pinterest is truly the right strategy for you. I also want to make sure I can meet your expectations and goals. So if you don’t see something that fits your needs, please reach out!
Here you will find some of the most common questions I am asked about Pinterest and management services…
I have four main components I look at to see if you are a good fit for Pinterest marketing.
A) Do you own your own website?
B) Are you a content based business? (Blog, E-Commerce, Podcast, etc.)
C) Do you have an opt-in, freebie, or lead magnet? Someway to capture people who visit your website, store, or blog.
D) Do you have a Welcome Email series or a way you are planning on nurturing the potential leads?
I have worked with businesses that do not have all four of these components but it isn’t as successful as when they have all of them in place.
Just like in most things there are no guarantees, however, on average Pinterest accounts can take 3-6 months to really start to gain traction once the right strategy is being utilized.
Due to the long term nature of Pinterest I do have a minimum contract requirement of 3 months. This allows time for the strategy to work so you can see what Pinterest marketing can do for your business.
It doesn’t take a lot of content in the beginning to get started. I recommend at least 5-10 blog posts/podcasts/videos and 20 products to start. As long as you have a plan to continue to release more on a monthly basis you can start out with this and see success in growing your Pinterest account.
If you decide to move forward with my monthly management services I do recommend several other tools or software.
Canva – The free version is just fine. This is what I use for creating all of my clients Pins and I prefer to use your account so that we don’t have to transfer large files of graphics. This enables you to always have pins that have been created for your account.
Tailwind – They do have a free version but it doesn’t support the Pin strategy schedule that I use on most of my clients. However, Tailwind is an official partner of Pinterest and it is great for a long term strategy and makes scheduling within Pinterest’s accepted limits easy to do.